GU Energy is a group of talented athletes, scientists, production superstars and donít-judge-me-by-my-flip-flops business aces who share a common inspiration: to deliver the best sports nutrition on the planet into the hands Ė and mouths Ė of deserving athletes everywhere. From 1991 until today, athletes the world over have come to the same conclusion: GU works. It started with the original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. Every product is formulated to further GUís mission: to help athletes go faster and longer than ever before.