Finis. "The End" or "Grand Finale". Founded in 1993 by John Mix and Olympic Gold Medal Swimmer Pablo Morales, Finis understands that technique is the key to swimming faster and enjoying the water more. As a company Finis is, and will always remain, whole heartedly committed to the discovery and development of innovative swimming products
(including Finis Swimming
Competition Swimwear and Swimsuits ) and that enable athletes to meet that "end" or "grand finale" of a finish line that we as competitors and individuals set as a benchmark to become bigger and better than who we are today.