First one there. The elation of finishing your first marathon. The excitement of taking a minute off your P.R. Whatever "First" means for you, Etonic explores the unchartered terrain and technology you need to get there. Beginning its running shoe line in the 1970's, Etonic soon became one of the most trusted and respected brands among diehard runners. Never losing sight of its core values and always building upon its rich heritage of product innovations and industry "firsts, Etonic continues to help athletes feel and perform better and finish one step ahead.