Bell made its start as a small auto parts store in an LA suburb and after experiencing quick growth, Bell became a leader in the manufacture of safety equipment for motorcycling, auto racing, and bicycling. Bell became an American powerhouse due to its commitment to racing, quality, and innovation. Numerous world champions have worn Bell helmets compared to any other helmet brands combined. For nearly 50 years, Bell has played a vital role in protecting sportsmen and sportswomen striving for perfection in competitions ranging from Grand Prix racing including the Indy 500 in addition to bicycling races around the world! Check out Trivillage.com for your next Bell bicycle helmet!